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Driven by results

Our products contain carefully selected ingredients that are rich in nutrients and scientifically proven for their skin-benefits. Our formulas are delivered in light and air restrictive containers, ensuring that the active ingredients maintain their effectiveness.

Type Skin benefits
Vitamin A - Helps to neutralize free radicals, which are responsible for breaking down the skin's collagen, causing the skin to age, sag, and develop fine lines
- Accelerates skin turnover which helps reveal firmer and brighter skin
- Promotes the production of new skin cells, which can be useful in treating acne and may help reduce the appearance of aging
Vitamin B3 Strengthens the skins lipid barrier. A strong lipid barrier minimizes water loss and is essential for strong, healthy and hydrated skin.
Vitamin B5 Increases ceramide levels. Ceramides are a natural and fundamental part of the skin that helps maintain precise hydration levels.
Vitamin C - Regenerate collagen to keeping skin supple and firm
- Improves skin hydration by increasing the epidermal moisture content
- Can reduce skin-damage from UV-light and other environmental stressors
Vitamin E Responsible for suppressing loss of fatty acids, protecting the skin from free radicals and improving the skin's anti-inflammatory defense.
Omega fatty acids - Omega fatty acids serve as the essential building blocks of skin’s surface layers, creating a smoother, more even, and healthier complexion
- Omega-3 and 6 are essential fatty acids that our bodies do not produce naturally. Omega-9 is a non-essential fatty acid, that our body can produce in modest amounts. Omega-9 is often mentioned in connection with the two essential fatty acids (omega-3 and 6), as they are critical for the natural production of Omega-9 to occur
Minerals Minerals are part of the micronutrients that maintains the health of the skin. Minerals protect the skin against UV light-induced free radicals and stimulate collagen growth to improve skin elasticity and thickness.
Amino Acids Amino acids are naturally present within the skin’s uppermost layers. Amino acids work in harmony with the body’s water transport system to move moisture throughout skin. This helps the skin maintain smoothness and proper hydration levels.
Antioxidants Antioxidant is a general term for a large group of ingredients that protect the skin against free radicals by reducing and neutralizing them. This helps to shield skin from ongoing environmental assault, which maintains firmer and youthful-looking skin. Certain vitamins, minerals and amino acids have antioxidant properties, i.e. protects the skin from free radicals.

Free radicals: Molecules that are missing electrons from their outer shell. This causes them to search for other atoms or molecules that have these electrons, to make them feel whole again and become stable. That is why they damage our skin cells and accelerates the aging process. Cell turnover: A biological process in which the skin sheds dead cells and replaces them with younger cells. Collagen: The most plentiful protein in the human body. In the skin, it helps maintain strength and firmness. Lipid barrier: Is found in the Stratum Corneum, which is the outermost layer of the epidermis (our skin consists of three layers, and the epidermis is the outermost layer). The Strantum Corneum consists of corneocytes (layers of dead skin cells) and lipids (the skin’s natural fats). Ceramides: Lipids that are found naturally in the uppermost layers of our skin. Ceramides make up over 50% of our skin’s composition.

We believe that the ingredients we use and those we choose not to use, are equally important decisions. There are more than 1,300 ingredients (and counting) that we avoid to use, in order to support your skin health and wellbeing. We continue to improve our standards and formulas to deliver safe and effective skincare.

Being selective

Type Concerns
No skin-sensitizing synthetic preservatives (parabens, formaldehyde, MI/MCI, MG) Sensitizing preservatives may cause skin irritations, allergies and impact the environment. We preserve our products through natural antioxidants and by using mild preservatives. Although there is a risk of aggravation from preservatives, the risk from using a contaminated product is considered even greater.
No synthetic fragrances (synthetic fragrance, phthalates) Synthetic fragrances can cause allergic reactions and may be harmful to the environment. We use essential oils, that are derived from natural plant and fruit material. Essential oils are, among others, used for their antioxidant effect and as aromatherapy. The fragrant component of the oils can have an irritant potential when used neat, but has low risk at the concentrations we use.
No crude oil derivatives (mineral oil, petroleum) Crude oil derivatives can clog pores and may contain harmful impurities that can cause allergies. We do not use crude oil derivatives.
No irritating cleansing agents (SLS/SLES, TEA) Cleansing agents can increase skin sensitivities and strip the skin’s lipid barrier. We use mild cleansing agents that are derived from coconut and therefore biodegradable. Our cleansing agents are used in appropriate amounts.
No artificial colors and dyes (often made using coal tar) These substances increase the risk of skin sensitivity and irritation, and are known for blocking pores and increasing the risk of acne breakouts. We do not use artificial colors and dyes.
No drying alcohols Drying alcohols can deteriorate the skin’s protective barrier resulting in dryness and skin irritation. Drying alcohols do also stimulate oil production which can lead to breakouts if your skin makes too much oil. We do not use drying alcohols.
No silicones Silicones form a barrier on the skin and can slow down the penetrations of other ingredients. We do not use silicones.
No sunscreens Sunscreens may cause skin irritation and redness, particularly for people with dry or sensitive skin. Specifically, chemical sunscreens are known to be harmful to coral reefs and marine life when they get into the water stream. We do not use sunscreens.
No harm to animals All our products are (and will always be) vegan and cruelty-free.

Taking responsibility

We believe that actions speak louder than words. Below are our actions and next steps in our sustainability journey:

Type Our efforts
Ingredients - Ingredients are sourced from sustainable sources and in a nearby proximity when feasible
- Our formulas are primarily created using natural ingredients that are fully biodegradable
Products - Recycled plastic used for our bottles and labels
- We use FSC Mix paper for our boxes
- Option to reuse the boxes as art
Shipping - We use a mix of recycled paper and FSC paper for our shipping boxes, and we seal the boxes with silicone-free paper tape
- We use recycled paper and recycled plastic for our box fillings
Next steps - Pumps made from recycled plastic. Our pumps are currently made from non-recycled plastic and the pump functionality is operated by a metal spring
- Biodegradable refill bags. This will create a circular system, where we do not need to recycle the containers, which are already made using recycled plastic